La Martina store at Golden Hall Athens welcomed the new season with a fully renovated design concept. Located on the first floor of the most fashionable shopping destination of the city, the luxury brand with the Argentinian heritage comes into the spotlight. In shades of white and wood, the store's new look creates a bright, modern, and welcoming space, turning shopping into an exciting experience.
To celebrate the store's new image, NotosCom Holdings and La Martina organized an impressive PR event on Thursday, June 20th, attended by entrepreneurs and personalities from the media and show business. Among the distinguished guests were La Martina's executive team from Milan, including Mr. Alessandro Santamaria - Vice President and Ms. Daniela Puddu - Head of Visual & Retail Marketing.
In his statement about the event, Mr. Santamaria mentioned: "Tonight is a celebration of high aesthetics and a tribute to the sport of polo, which will always be at the core of the brand's DNA. We are thrilled to bring our passion for polo to Athens, expressing our deeply rooted heritage through a contemporary perspective that appeals to today's fashion-forward audience."
During the event, guests enjoyed rich flavors of Argentinian cuisine, while music - influenced by the cosmopolitan Buenos Aires and traditional Italy - played in the background. A delightful surprise of the evening was the La Martina tote bags distributed to the guests, which were artistically personalized on the spot by artist Akis Akylas, making them not only a unique personal gift but also a beautiful memory from the event.
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